(02)Selected work / ActivewearConcept

STRIDE

An activewear campaign built around a runner finding her rhythm.

Sector: Activewear
Service: Creative Direction
Format: Concept

(01)The idea

Find the rhythm.

A wide shot sets the runner’s pace. The edit cuts closer to a footfall and a splash of water before easing into a quiet portrait. For STRIDE, we built the campaign around those changes in scale and tempo. The same runner and kit hold the sequence together as the setting changes.

(02)Details

The runner and the kit.

STRIDE runner pausing in graphite running gear against concrete architecture — 01A pause lets us stay with the runner between strides.

Close view of the graphite running jacket and its blue seam — 02The close-up picks out the jacket’s blue seam as the fabric moves.

(03)Application

One run, several cuts.

A wide frame could lead the campaign. Closer shots could carry a short edit or show a garment detail on a product page. Keeping the runner and kit consistent lets those pieces feel like they belong to the same run.

A runner in graphite activewear crossing a sunlit concrete walkway

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