(04)Selected work / CoffeeConcept

Fieldnote

Coffee launch visuals built around a rust-coloured bag and bold type.

Sector: Coffee
Service: Advertising Content
Format: Concept

(01)The idea

Make the bag recognisable.

A coffee bag may appear on a shelf, in a product listing or in a post someone scrolls past. We gave Fieldnote a rust-coloured pack and oversized cream lettering that could carry across those settings. A pair of bags establishes the look, while a closer view picks up the folds and finish.

(02)Details

The pack, near and far.

Two rust-coloured Fieldnote coffee bags arranged on dark slate — 01Two packs give the vertical wordmark room to set the composition.

Detail of cream Fieldnote lettering on a fold in the russet bag — 02The close-up shows how the lettering sits on the folded bag.

(03)Application

From counter to campaign.

The counter still could lead the launch, with the bag and cup putting the product in context. A simpler pack shot could sit in a shop listing, while a tighter crop could carry the same colour and type into a short social placement.

Coffee poured from a glass carafe into a cup beside a rust Fieldnote bag on a wooden counter

Have something in mind?

Launching a food or drink product?

Tell us what’s in the range and which placements need creative.

Tell us about it studio@tipo.media