(05)Selected work / FragranceConcept

FORME

A fragrance film built around changing light.

Sector: Fragrance
Service: Video & Editing
Format: Concept

(01)The idea

A scent seen in light.

How do you introduce a fragrance on a screen? For FORME, we started with what the eye can pick up. A shadow moves, the glass catches the light and the amber inside the bottle comes into view. The edit gives each change a moment to register.

(02)Details

Glass and gesture.

Close view of the amber FORME bottle on pale limestone — 01Up close, light catches the glass and the edge of the label.

Person in ivory linen supporting the FORME bottle in one hand — 02Resting in a hand, the bottle takes on a human scale.

(03)Application

From film to still.

We developed the motion and stills around the same lighting idea. The loop could open a fragrance launch page. On a product page or in a social post, the still could bring the bottle and label into focus while keeping the campaign recognisable.

The FORME 01 fragrance bottle casting a long amber shadow across a dark wooden table

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