(01)Selected work / SkincareConcept

Serein

A skincare identity built for a growing range.

Sector: Skincare
Service: Branding
Format: Concept

(01)The idea

One identity, several formats.

A carton, a jar and a bottle give you three very different surfaces to work with. For Serein, we kept the wordmark, colour and spacing consistent across all three. The idea was to give the range a recognisable face and leave room on each pack for the information a shopper needs.

(02)Details

From material to range.

Close view of the Serein Daily Veil face cream jar on pale stone — 01The jar brings the label, finish and texture into focus.

An opened sage Serein mailer holding the bottle, jar and carton on travertine — 02Seen together, the packs share a palette and a consistent approach to type.

(03)Application

Room to grow.

The same layout rules could carry across new pack sizes, product listings and a launch shoot. The full-range image shows how the pieces can read as one family. Individual frames give each format space on a product page.

Have something in mind?

Building a product range?

Tell us what you’re launching and which formats the identity needs to cover.

Tell us about it studio@tipo.media